📌 Evergreen Ads Specialist Roles

The questions in this form are written in English, but you can answer them in Dutch if you prefer. Since many of our clients and roles are Dutch-speaking, this is no problem at all.

🎯 Core Purpose

At RemoteTalents, we connect ads specialists with businesses that want to scale their customer acquisition and brand visibility through paid media. As an ads specialist, you are responsible for planning, launching, and optimizing campaigns across platforms like Google, LinkedIn, and TikTok. Your role is to ensure every ad spend delivers measurable ROI by targeting the right audience, crafting effective messaging, and continuously testing and improving campaigns.

🛠️ Possible Key Responsibilities

(depending on the specific ads role you take on)

Campaign Strategy & Setup

• Developing paid media strategies tailored to client goals.
• Setting up campaigns across Google Ads, LinkedIn Ads, TikTok Ads, or programmatic platforms.
• Conducting keyword and audience research.

Optimization & Performance

• Monitoring ad performance daily and adjusting budgets or bids.
• Running A/B tests for creatives, copy, and targeting.
• Improving CTR, CPC, ROAS, and overall campaign efficiency.

Analytics & Reporting

• Creating dashboards and performance reports.
• Tracking conversions with tools like Google Analytics and Tag Manager.
• Using insights to guide next steps and strategy adjustments.

Creative & Collaboration

• Working with designers and copywriters to produce ad creatives.
• Ensuring brand voice and visuals align across campaigns.
• Suggesting new formats and channels to test.

Scaling & Growth

• Identifying opportunities for budget expansion.
• Exploring new ad platforms and betas.
• Advising on funnel structure for lead gen and e-commerce campaigns.

💻 Typical Software Used in Paid Advertising

Ads specialists often use a combination of ad platforms, tracking tools, and analytics software, such as:

• Ad Platforms: Google Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, YouTube Ads, Programmatic (DV360, The Trade Desk)
• Analytics & Tracking: Google Analytics, GA4, Google Tag Manager, Hotjar
• Keyword & Research Tools: SEMrush, Ahrefs, Ubersuggest, SpyFu
• Creative Tools: Canva, Figma, Adobe Creative Suite
• Collaboration Tools: Slack, Microsoft Teams, Zoom
• Project Management: Asana, Trello, ClickUp, Monday.com
• Reporting & Dashboards: Google Data Studio, Power BI, Supermetrics
• E-commerce Tracking: Shopify Analytics, WooCommerce Reports

📊 Possible Ads Specialist Roles

When you apply to the evergreen “Ads Specialist” position, you may be matched to one of the following roles depending on your skills and specialization:

• Google Ads Specialist
• LinkedIn Ads Specialist
• TikTok Ads Specialist
• PPC Specialist
• SEM Specialist
• Programmatic Ads Specialist
• Display & Video Ads Specialist
• Search Ads Strategist
• Junior Paid Media Assistant



👉 TL;DR: Apply to this evergreen Ads Specialist role if you have experience running and optimizing paid campaigns on platforms like Google, LinkedIn, or TikTok. We will match you with the right opportunity – whether that’s lead generation, e-commerce growth, or brand awareness campaigns.